Beauty and Wellness Trends 2024

Top Beauty & Wellness Trends for 2024


As we make our New Year’s resolutions for 2024, as is customary many are looking to adopt healthier lifestyle choices. Along with diet and exercise, overall health and wellness have become top priorities for many looking to start fresh. There has been an increased interest in natural and holistic approaches to wellness in recent years, and we can expect to see this trend continue in 2024.

Beauty and wellness influencers have made their predictions about what we can expect in the new year. Some are continuing trends from 2023 while others will compete to be the new “it” thing for 2024. 

Clean Beauty Products 

“Clean” products have grown tremendously popular over the past decade, and 2024 promises to make them more influential than ever before. Food, home products, and now beauty brands are focusing on creating products that are chemical and toxin-free. This “natural” movement has taken over our grocery stores and now the beauty aisles. 

A jar filled with flowers and leaves on a white surface.

Popular beauty brands like Juice Beauty, Tata Harper, and Kopari offer products that are cruelty-free, non-toxic, and organic. You can also find vegan nail polish from companies like Ella+Mia and organic personal body care products. In 2024, we are being mindful not only of what we put in our bodies but also of our bodies.

Look for products with ingredients you can easily pronounce. Finding natural or organic products is easier now than ever before. Many brands are including natural options in their product lines or eliminating toxic ingredients altogether. 

Group Fitness Classes

While we are committed to taking care of our skin, we are also continuing to maintain healthy habits for our bodies. Group fitness classes have re-emerged as a favorite form of fitness for women and men. Local gyms and private studios offer everything from CrossFit to aerial pilates. 
Men and women alike are also participating in boxing and martial arts classes. There are even gyms that offer self-defense classes for women. Wellness is not just about physical fitness but also about empowerment. When you feel empowered, that translates into an overall good feeling about yourself. 

A man and woman practicing martial arts on a black background.

Another fitness trend to look out for in 2024 is the emergence of online group classes. With the popularity of group chat and conferencing technologies like Google Hangouts and Group FaceTime, the ability to take (or instruct) a fitness class online has become a reality. 

Private Personal Training

If you don’t feel comfortable taking a group class whether onsite or online, or you have specific fitness goals you want to achieve, you can always opt to get a personal trainer. Though personal trainers have been popular for decades, the trend is now spanning beyond the gym — and not just for wealthy Hollywood celebrities. One-on-one training sessions have become very popular in the home, with trainers who will come to you and help you meet your fitness goals in an environment that’s most comfortable for you. 

A man and a woman doing dumbbells in a gym.

Finding a personal trainer near you is as easy as doing a quick search online. Choose your favorite style or let your trainer design a custom plan that will get you to your personal goal as quickly as possible. Many also include a specialized diet to complement your physical workouts. Do some comparison shopping and make sure to choose a trainer that will work best for (and with!) you. That will make it easier to keep your commitment.

Edible Insects

You may have that one friend who has traveled all over the world boasting about trying local fare and treats, like chocolate-covered ants or dried cicadas. Most of the world has been eating insects for centuries for nutritional benefits. Now we are starting to catch up. 

In 2024, expect to hear more of your wellness-centric friends boasting about the benefits of edible insects. From lollipops to chips to protein powder, edible insects can be found online or at your local health food store. Discover new recipes on Pinterest and Thrillist if you want to try making a dish at home.

Crickets are a great, complete source of protein, and many people even insist that they taste delicious. You can find cricket protein powder, cricket protein bars, and even whole roasted crickets. Try something new this year and enjoy the health benefits, as well as a variety of flavors with cricket protein. 

“Retro” 90s Styles 

Whether you’re at the gym, the yoga studio, or your favorite juice bar, you have to look your best in order to feel your best. So what does that mean for the new year? We’ve been seeing a resurgence of classic 90s styles over the past few years, and we expect to see it continue.

Fanny packs have made a huge comeback in recent months, and many design houses have debuted their own version of the classic accessory, including Prada, Gucci, and Marc Jacobs. This trend isn’t going anywhere any time soon.

A young woman with curly hair posing in front of a building.

Other 90s style trends to watch for are chokers, tracksuits, plaid (think Cher Horowitz from Clueless), and vintage. Keep your eyes open for those iconic Calvin Klein ads too as they are also making a major comeback. Bold lips and natural brows round out the list of 90s makeup looks that will be in trend for the upcoming year.

Beauty influencers and wellness gurus have made their predictions for 2024 trends to watch for. Which trend are you most looking forward to for the new year?